A website that wants to
be visible in China must ensure a good ranking in Baidu. Many criteria are
common to Google and Baidu but there are some differences.
If Google is ubiquitous in much of the world for any Internet
search,
Baidu is the
No. 1 in China, garnering the support of 70% of requests. And like
Google, Baidu has become a verb - users type their search and then click on
"Baidu it".
Therefore,
a website that wants to be visible in China must ensure a good ranking in
Baidu. Numerous criteria are common to both
engines Google and Baidu but there are some differences.
Treat more his speed display
Load
times affect the SEO of a site in Google in as Baidu, but for the latter, it is
of particular importance. The search engine goes a very limited time
on each site to index it and it is essential that in this period, it is time to
see a maximum.
Unfortunately,
it is very difficult to assess the actual performance of its website in China. Although
Baidu offers a tool, Baidu, which outlines his vision for a site and allows
monitor load times and receive real-time alerts via email or SMS, it is only
available in Chinese.
In
addition, China, a number of factors affect the load time, as the distance
between the countries of Europe, the filtering performed by the Great Firewall
government, and the problem of disparity of network infrastructures. Be hosted in China can be
a solution, but it is not enough for a good
seo services in Lahore.
Place the top of the page content for SEO
The
fact that the search engines spend a limited time on each site means that
instead of content on a page is very important. The engine scans the
first 100 kilobits about a page, so the main information and the best keywords
should appear at the top of the page. Already in Google,
instead of information gives the search engine an indication of its importance
- you generally must find the top of the main page of abordés- themes, but in
Baidu, instead of information can decide the engine to reference a website or
not.
Check the bounce rate
If
the fact that a search engine quickly leaves a site is bad for its SEO, it is
the same for stealth surfers. If the bounce rate is high, Baidu will
judge the site of poor quality and will reference accordingly. Internet users leave a
site for lack of interest, but also because the performance is not at the
rendezvous. Search engines do not have the means to
make the distinction, so if a site is slow; it is classified as a site with
poor content.
Optimize for consultation on mobile
Mobile
Accessibility is important for SEO, but most of the research carried out from a
mobile phone, this is especially true in China -which has more mobile users
than Internet users in two years- and Baidu . A well-designed site for
mobile users increases its conversion rate, which is already interesting and in
addition it allows him to appear in the top results of search engines.
The Great Firewall, censorship, and legal compliance
Baidu
does not index the content blocked for Chinese Internet users. It also strongly censor
its content, using a mix of automated algorithms and manual processes. It attaches importance to
ensure not to broadcast anti-government content, or for adults linked to the
game. All content marked as such will affect the whole of the SEO of the site
that will be probably de-indexed and will therefore be unavailable for the
Chinese Internet.
A
site that does not offer adult content and is not related to the game world is
not so far away from censorship, it can be considered wrong by mistake and also
be blocked or de-indexed. A person image taking a sunbath or even
piglets have already earned some websites being censored by the Great Firewall,
the algorithm has detected a large area of color flesh on these images that
he then equated naked people. Other errors are also common and can cause
serious problems, such as an event organizer that promotes an operation around
the game and hosts pictures of this animation or even a production company that
would shot a film in a casino.
The
images are not the only ones to be censured, the words too. Chinese authorities
regularly censor websites using keywords that they have banned, leading to sites
penalized in the ranking of search Baidu, or just blocked.
Baidu
is also closely scrutinized by the Chinese authorities of the Internet and the
engine has recently established new limits in sponsoring research to comply
with the law.
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